When Facts Don't Change Minds: Neuroscience-Based Coaching Strategies That Can Help
The evenings schedule:
5:30-6:30pm: Networking & Dinner
8pm: Q & A, Networking
Why do clients still believe in their limiting beliefs and stories? Why are observable, measurable facts accepted as truth for one person but not another? Why is it that our thoughts seem to either work for us (raise our energy) or against us (drain our energy)? And how can neuroscience research findings help us be more effective coaches when working with clients whose thoughts are keeping them from achieving their full potential?
Based on the work of brain researchers including Dr. Dan Siegel, Iain McGilchrist, Lisa Feldman Barrett, and Mario Martinez, we’ll explore four phenomena -- Priming, Amygdala Hijack, Confirmation Bias, and Prediction Error – that can hinder a client’s effectiveness and limit his or her potential. We’ll look at what physiologically takes place in the brain when these phenomena occur and what a coach can do (based on neuroscience research) to be effective with a client under these circumstances.
Join us in this interactive, easy-to-understand session where we explore whether neuroscience supports the axiom “seeing is believing” or if it’s really the other way around!
After participating in this session, you will be able to:
• Differentiate the left and right brain hemispheres
• Define priming, amygdala hijack, confirmation bias, and prediction error
• Use coaching strategies supported by neuroscience to help clients when these phenomena occur